How many times are we going to see this same article published? Will everyone just leave Montauk alone for a little while – like a year, or at least one summer? We all get it; it’s a cool place to go these days, but can’t everyone just find the next cool place already? I’m talking about everyone; hipsters, fratty weekend warriors and especially the media and brands. You may still find the bohemian artists and creatives in Montauk who seek to escape the city, surf and have a quiet, special place. But you’ll also find everyone else there who want to be like those people. It’s hard to watch, and as everything else, it’s a double edged sword. On one hand, businesses out there are doing great, there are some cool restaurants and chefs from the city that have opened Montauk locations and artsy city slickers bring some cool culture out east too. However, the problem lies with the sheer volume flooding the natural capacity of the area and the snobby, dooshy attitudes that accompany that volume. We all just can’t help but seek out the cool little “undiscovered” nooks, then exploit and take them over. Like a Montauk local from the article in The Times says; “Now I know how the Indians felt.” And now we know why localism isn’t always a bad thing.

www.nytimes.com