As It Lays is a series of 33 televisual portraits of iconic and influential Angelenos. It was created by its host, LA-based artist Alex Israel. The first thirty As It Lays video portraits were shot at Freeway Studios, in the Pacific Design Center in West Hollywood, CA, and on location at various subjects’ homes and offices throughout the Greater Los Angeles area. Some interviews are better than others (see Marilyn Manson’s), but for the sake of relevancy, here is Laird Hamilton’s turn in the hot seat. Enjoy.
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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