Every year around Spring / Summer we start to see surfing’s influence creep more into mainstream culture, particularly with fashion and lifestyle brands. Usually the result is pretty gag inducing, but this time CB2 has done a pretty good job of capturing a laid back California rustic & retro Hawaiian vibe with their “Sur” Collection. Sure, they still have a hula girl in there, and tiki glasses (not to mention a football for Point Break night sessions on the beach, bro), but the collection uses some legit designers like Scout Regalia, Natasha Wittke, Todd Patterson and Ryan Harris, who even made a custom mini Simmons style twin fin. So in case you want to order your next summer board from a furniture company, or just add a lil surf style to your pad, check out the full collection here:
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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