Usually ads that feature surfing make me feel very awkward and uncomfortable in my own skin to watch. Aside from just being a cheesy, inaccurate representation of what it’s all about, they also get me all pissed off that surfing has then been exposed once again to an even greater mainstream audience and raped of it’s purity to sell some stupid product… On the other hand, I was very surprised to see this Samsung ad capture some very real and true feelings and experiences surrounding our little world. The commercial is beautifully shot, feels natural and doesn’t come off too addy. Plus, it is probably the first time I’ve ever seen Kelly Slater wipeout — but that’s how you know it’s fake!