After four years of documenting creative surfers and their homes in our Surf Shacks series, we finally made a book of the project, published by Gestalten. This called for a celebration in our own back yard. We could think of no better way to celebrate a book about “surf shacks” than to create an installation of one ourselves at the party. So we partnered with our friends at Red Dot Goods to help bring the vision to life with a curated selection of their vintage surf culture relics in the entryway of General Admission. There were street tacos, plenty of free beer from Sapporo, Tequila drinks from Jose Cuervo and refreshing coconut water thanks to Zico. And like any good party in Venice these days, there was an eclectic mix of hipsters, surfers, hipster surfers, vagrants, creative professionals, models, legends, skate rats, socialites, freeloaders, the cops (of course), nobodies, somebodies and everything in between drinking and having a good time together. Big thanks to everyone who made it out to celebrate with us, and especially those who contributed to the book in some way.
In case you missed it, here is what happened last Thursday night in Venice.
After four years of documenting creative surfers and their homes in our Surf Shacks series, we finally made a book of the project, published by Gestalten. This called for a celebration in our own back yard. We could think of no better way to celebrate a book about “surf shacks” than to create an installation of one ourselves at the party. So we partnered with our friends at Red Dot Goods to help bring the vision to life with a curated selection of their vintage surf culture relics in the entryway of General Admission. There were street tacos, plenty of free beer from Sapporo, Tequila drinks from Jose Cuervo and refreshing coconut water thanks to Zico. And like any good party in Venice these days, there was an eclectic mix of hipsters, surfers, hipster surfers, vagrants, creative professionals, models, legends, skate rats, socialites, freeloaders, the cops (of course), nobodies, somebodies and everything in between drinking and having a good time together. Big thanks to everyone who made it out to celebrate with us, and especially those who contributed to the book in some way. For those who missed it or want to see what all the fuss is about, you can get your copy of the book here:
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
Order our “On Surfing” book today.
Buy Now
