Nike – Make It Count

April 24, 2012

To promote the new Nike Fuel Band, NYC “YouTube Filmaker”, Casey Neistat was asked to make a movie for Nike about what it means to “make it count”. Instead of making the intended movie, he took the entire film budget and travelled the world with his friend Max documenting their experiences til the money ran out, which took 10 days. Seems like he made it count to me.

www.nike.com/makeitcount

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.