Back in December we posted about the truly epic Icon Bronco that was unveiled at the Las Vegas auto show. Now, filmaker, William Bradford gives us a closer, more intimate look into the back story and the production process behind the unique vehicle with Icon founder, Jonathan Ward. This new take on the classic was not just a collaboration between Icon and Ford, Nike even had a large hand in it’s creation. So, so badass.
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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