A Brief History of Oakley

January 20, 2011

An unexpected history of what I thought was just a sunglass company. I never realized that Oakley started out as a BMX grip company. Filmed and edited by Harrison Boyce, this video is an interesting look into old school action sports marketing.

www.defgrip.net

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.