A Brief History of Oakley

http://vimeo.com/18760239

An unexpected history of what I thought was just a sunglass company. I never realized that Oakley started out as a BMX grip company. Filmed and edited by Harrison Boyce, this video is an interesting look into old school action sports marketing.

www.defgrip.net

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director before moving west to Venice, CA in 2006 where he ended up co-founding ITAL/C Studio and tries very hard to avoid crowds & traffic. While not in the studio, he enjoys surfing as much as possible, snowboarding, paddle tennis, hiking, camping, and watching the Eagles play at Sports Harbor.

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