The Adobe Illustrator Story

Here is a great short documentary on the genesis of quite possibly the most revolutionary tool in the history of design. Going digital was a huge deal to everyone in the design and commercial art world, I personally cannot even image what it was like to have to be part of the group to make that transition in my design process. Since 1987, Adobe now has a whole slew of design products that make everything you see out in the world possible – from book, magazines, ads, websites, commercials, movies, you name it. As its founder states though, his products don’t give everyone the power to be a good designer, he only makes the tools. The creativity itself exists in the designer, there is no computer program that can replace that.

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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