As if you didn’t know it already, surfing is no longer a counter culture movement. The youths against establishment have grown up, replaced angst with ennui, mortgaged up, IPO’d and become the establishment. The next generation is here and looking to carve a fresh path in surfing and there’s a whole lot of big brand equity that wants to help them do it. Kolohe Andino is talented, focused, humble and a genuinely good kid. It’ll be interesting to see where he goes with his surfing and what his legacy will be. Nike for one is banking on it.