Don’t Buy This Jacket

Patagonia Ad

Good ol’ Patagonia is always there to keep us all honest. Instead of promoting their product with a coupon or a sale on Black Friday, they decided to take their ad buy in the New York Times to preach the good word about environmental consumerism with the bold simple headline; “Don’t buy this jacket.”

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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