California is in the midst of an unbelievable drought that is not only the worst in recorded history, but it’s so bad that people seem to have passed the point of real concern and just learned to deny it somehow. All we see out there in the media are daunting infographics and frightening “before / after” photos of lush California waterways. So LA-based design studio, ITAL/C decided to offer up some friendlier, more approachable and digestible tips that folks can use in their everyday life to help conserve water in these extremely dry times. Check out more Drought Tips on ItalicStudio’s Instagram.
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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