In episode three of Lone Wolfs’ hit web series, Everything’s Not Working, host Zach Williams gets some shaping pointers from Eden Saul of Dead Kooks and they give a hoagie to a hobo with nipple rings. We’ve been enjoying this irreverent, DIY surf talk show so much, we decided to sit down with the creators / shop owners, Alex Kemp & Scott Brown to learn some of the method behind their madness.
In episode three of Lone Wolfs’ hit web series, Everything’s Not Working, host Zach Williams gets some shaping pointers from Eden Saul of Dead Kooks and they give a hoagie to a hobo with nipple rings. We’ve been enjoying this irreverent, DIY surf talk show so much, we decided to sit down with the creators / shop owners, Alex Kemp & Scott Brown to learn some of the method behind their madness.
Scott Brown: After opening the shop (Lone Wolfs Objets d’ Surf), we’ve been fortunate enough to meet some of the characters in surf culture, people we’ve admired from afar for a long time. One thing Alex and I found was that no one ever really lets these guys and girls truly be themselves. Surf shows are usually about surfing, this one is everything but.
Alex Kemp: I can’t speak for Scott, but I’d been masturbating so much that I had callouses, so I had to take a break from that…. No but seriously, Scott’s right, we love the weird community of misfits that makes up the surfing scene as we’ve come to know it, and there isn’t really any content out there that isn’t super-polished shredding footage or super-polished advertising content. So the concept of EsNW popped into our heads pretty spontaneously, and we just followed that vision of spending time with surfers and shapers in a way that was fun and unscripted and human and dumb!
Alex: You have some nerve. We’ve been following Indoek for years and we still can’t say your name right!
Scott: We had some pretty serious board room meetings about names for the show. And then Alex told a story about his 4-year-old son, Atticus, who was getting massively frustrated with some Legos and shouted out “everything’s not working!” Never has a statement summed up my life with such grace and beauty. And so a show was born.
Alex: Semaphore! It’s so artisanal! This digital age is soooo impersonal.
Scott: And you’d be surprised at how useful the Yellow Pages still are. The phone number is right there!!!
Alex: SHHHHHHH. They still don’t know.
Alex: I think the key is that we put the behind-the-scenes part in front of the cameras. Which isn’t to say there isn’t any forethought, just not very much! So we’ll usually get an idea for a bit based on the guest… For instance, with Nabil from Salt, his Instagram is always littered with dudes asking “where’s my board, bro?!” So that prompted the “Psychic Board Delivery” part in episode 2, where Zach uses mind control to get his surfboard delivered on time.
Scott: Allowing for magic to happen on set is key. And if something get’s fucked up, who cares. The name of the show is Everything’s Not Working for Christ’s sake!!!!
Alex: We have a music studio here at the shop, so we’re keen to get some more music going on the show… It’d be so great to get Ozzie Wright and Goons of Doom on!
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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