Impossible – The Magic of Polaroid Film

With the popularity and accessibility of Instagram and all other forms of digital photography we are accustomed to today, it’s easy to forget about the magic of Polaroid instant films. The science behind the instant processing of the film is seriously incredible, and thanks to the Impossible Project, it is not a lost art. This rad little video from Mercedes Benz and PF Pictures gives us a glimpse into the Impossible factory and behind the smoke and mirrors of the film development process with Stephen Herchen, Impossibles CTO, COO.

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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