In the 1950s, when society noticed surfers at all, they were lumped in with other nonconformists and rebels: bikers and beatniks, artists and communists. Surfers were beach bums, more interested in producing surf stoke and adrenaline than airplanes and automobiles. Gray flannel suits and hard shoes were for squares, and those Happy Few surfers in the 50s scrounged what they liked from the straight world: Chino pants from surplus stores, sweat shirts from jocks, striped shirts from bikers and beatniks. Surfers scavenged comfortable clothes that fit their fit, suntanned, surf-hardened bodies. In two words “comfortable nonconformity” is the motto for the M Nii Fall/Winter 2012-13 line. Shorts, pants and shirts for the season on the cusp – the season surfers love: summer lingers and fades, winter rumbles then roars. The crowds are gone, the winds are offshore, there is a chill in the air and the horizon is a straight line – pointing to Hawaii. M Nii’s fall line are for fighting the chill, but staying cool.
The Winter 2012-Resort 2013 collection from M.Nii will be available November 1st, 2012 from Barney’s, Steven Alan, Ron Herman, Beams (Japan) and other select retailers.
A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.
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