OK Go – Needing / Getting

3 million views in a day, not too shabby for the ever popular, viral music video masters, OK Go. What I do like about this radical, Rube Goldberg-like musical gauntlet is that it is all real and in camera – heck, the lead singer Damian even did his own stunt driving. The thing I hate about it is that it is one big “viral” car commercial for Chevy. The video took 4 months of preparation and 4 days of shooting and recording. Over 1000 instruments were set up over two miles of desert outside Los Angeles.


Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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