Kelly Slater’s long awaited clothing line, Outerknown has finally launched this week with a full mens collection and a brand new e-commerce site. The collection is everything we hoped for at first glance: simple, refined, clean, and sustainable. Taking a cue from brands like Saturdays, Outerknown caters to perhaps an older or more mature surfer who has grown out of bright colors and logos, someone who works first and surfs second. Check out the launch photos of Kelly sporting the looks for GQ here, or go buy something already at their site: