Patagonia doesn’t disappoint again with their simple and bold print ads. This time, they are touting their new R2 and R3 wetsuits that will be made in partnership with Yulex, a company making plant-based biorubbers derived from the guayule plant. Patagonia is now makings its Yulex wetsuit in a 60/40 blend (60% guayule, 40% neoprene), reducing dependence on conventional neoprene. As Patagonia surf ambassador states, “We can now grow our wetsuits, instead of drilling for them.”