Patagonia Wild Salmon Jerky

http://www.youtube.com/watch?v=TE3xHJXN1NY

In the 90s Patagonia helped change the apparel industry with its organic cotton initiatives and it will now aim to reform the fishing industry by leading the way in sustainable fishing practices. Wild salmon stocks in British Columbia have been dwindling under the pressure of indiscriminate commercial fisheries and unsustainable fish-farming practices. Patagonia hopes to bring change by purchasing only selectively harvested wild salmon from The First Nations of British Columbia for its new line of Provisions Wild Salmon Jerky.

www.patagonia.com/salmon

Drew Innis

A New Englander through and through, Drew grew up in Connecticut / New Hampshire and got over educated in Boston. He also lived on a beach in Southern California for some years. Film, photography, music and literature monopolize his time these days. Drew lives in Brooklyn, NY, eats too many cheeseburgers at the Commodore and hopes to carry on simply one day on a big piece of land by the sea without the computer or YouTube.

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