Prius Goes Plural

Toyota has just announced they are making 4 new Prius models and calling them the Prius Family. With more than one kind of Prius, the question arises; what is the plural of Prius? This catchy song and animation by surf culture artist, Hunter Gather (Swerve Festival) explores the tricky science of plurals. What do you call one when it turns into more?

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director before moving west to Venice, CA in 2006 where he ended up co-founding ITAL/C Studio and tries very hard to avoid crowds & traffic. While not in the studio, he enjoys surfing as much as possible, snowboarding, paddle tennis, hiking, camping, and watching the Eagles play at Sports Harbor.

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