Quiksilver Cuts

Quiksilver Cuts

The big corporate surf brands haven’t been doing so hot. Today comes news that Quiksilver has had to cut a large portion of their staff, shut the doors on several brands and cut all athletes accept prime riders in an attempt to reshape (save) the brand. Kelly Slater, Dane Reynolds and Mark Healy will remain, but all the young guns like Balaram Stack and old dogs like Reef McIntosh and Freddy P are out on the street. There’s always been systemic downturns, but such drastic measures looks like bigger problems.

business.transworld.net

Drew Innis

A New Englander through and through, Drew grew up in Connecticut / New Hampshire and got over educated in Boston. He also lived on a beach in Southern California for some years. Film, photography, music and literature monopolize his time these days. Drew lives in Brooklyn, NY, eats too many cheeseburgers at the Commodore and hopes to carry on simply one day on a big piece of land by the sea without the computer or YouTube.

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