Stab – Nike Downsize Involvement In Surfing

This just in: As of December 31 this year, Stab has learned that Nike’s big-name surf athletes will peel off Nike logos and apply Hurley stickers. The news came unofficially today, when head-to-toe Nike team riders were in Hawaii, that the company will be partially retracting and will now remain in surfing only as a footwear sponsor. This is a disappointment to us, just seeing that iconic swoosh on pro surfers’ boards and wetsuits represented a paradigm shift in how the mainstream views surfing and legitimizes it as a serious athletic activity. If Nike owns Hurley, they should just make the H logo a swoosh and stop trying to fool people with a false sense of “authenticity”. Catch the full article here:

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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