Who are you? Tell us a little about yourself.
Hayden Cox, Shaper and Designer. I am the founder of Haydenshapes Surfboards and creator of FutureFlex tech.
Where are you from?
How long have you lived here in the Palm Beach area?
We’ve been here for around a year. We moved back to Australia after five years setting up the brand in the US, basing ourselves out of Venice Beach – twenty minutes from the Haydenshapes office in El Segundo.
What are your favorite parts about Sydney and the area in which you live?
I live just over the hill from Whale Beach, which is one of my favourite spots to surf. Sydney’s Northern Beaches in general is a cool place to live – there’s a good vibe here. I set up a factory nearby in Mona Vale when I was 22 years old and just recently opened my largest custom factory yet on Tengah Cres, which is significant because the roots of the Haydenshapes brand all started here. I’ve basically had a factory of every street in the industrial sector of Mona Vale now – each one bigger than the last.
Favorite places to surf locally?
Winky in Manly, Box Head (by boat), Whaley. Out front at Mona Vale is pretty fun too.
You have lived in LA for a period of time. What are the pros and cons of living in Sydney vs. LA?
It wasn’t until I moved over to the US that I realized how progressive Sydney (and Australia) really is both from a mindset and practical point of view. Being so far removed from the rest of the world, I think culturally, we are quite innovative because we have to be. Tall poppy syndrome is rife in Australia, which keeps you humble and on your toes whereas the US is a place full of possibility and there is no ceiling to what you can do and make happen there. Sydney will always be home to us, but on the business front, I don’t favor one over the other.
What are your favorite parts of your home?
It is surrounded by water and the ocean which creates a good energy. From a design perspective, it is quite minimalistic which suits both Danielle and my taste – similar to our Haydenshapes retail store which we also designed ourselves. We did basically all of the renovations for our home from the sanding and bleaching of the floorboards, to ripping out tiles, laying concrete, all of the painting, building some of our own furniture pieces etc. We recycled and re-purposed a lot of second hand materials in the process too.