Surf Shacks 071

Trey Edwards
Daytona Beach, FL

The surfboard shaping community is a colorful and eclectic one, littered with interesting characters and personalities all over the world. Trey Edwards, the creative mastermind behind Peninsula Holding Company in Florida is no exception. Trey’s boards are hand crafted works of art, reflective of the local flavor of waves and his own unique style: elevated, but not without a sense of humor. The colorful resin patterns and funky inlays make each board truly one-of-a-kind, and a collectible heirloom. Ask anyone with one in their quiver and they will attest to how much they treasure it — and also how difficult it was to obtain, which is just the way Trey wants it.

But shaping beautiful surfboards is not Trey’s only artistic habit. A graduate of NYU’s Tisch School of the Arts, he is also an extremely talented filmmaker, photographer and graphic designer. This well-rounded, versatile approach is evident in every facet of the Peninsula Holding Co. brand and everything he touches, including his quirky shoreline residence.

Trey’s home lies on an unassuming patch between the kitschy, drunken bustle of Daytona Beach and the slightly sleepier fishing community of Ponce Inlet. It is quintessential Florida at it’s best or worst, depending on your perspective. Upon entering his white painted brick and cinder block lair, it feels like you are stepping into what might be Captain Ron’s homestead — or some other scene from Gilligan’s Island meets Harmony Korine’s “Spring Breakers.” There are surfboards (of his own design exclusively) lining the wood paneled ceiling, vintage pool lounge chairs as living room furniture, old books stacked to the brim on every wall, and an eclectic — but specifically curated collection of surf and beach culture relics is carefully peppered throughout the house. His friends have aptly dubbed it, “The Sandbox,” which he shares with his girlfriend, Abby and roommate, John.

Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone
Matt Titone

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Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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