Surf Shacks Book Launch Party At General Admission

After four years of documenting creative surfers and their homes in our Surf Shacks series, we finally made a book of the project, published by Gestalten. This called for a celebration in our own back yard. We could think of no better way to celebrate a book about “surf shacks” than to create an installation of one ourselves at the party. So we partnered with our friends at Red Dot Goods to help bring the vision to life with a curated selection of their vintage surf culture relics in the entryway of General Admission. There were street tacos, plenty of free beer from Sapporo, Tequila drinks from Jose Cuervo and refreshing coconut water thanks to Zico. And like any good party in Venice these days, there was an eclectic mix of hipsters, surfers, hipster surfers, vagrants, creative professionals, models, legends, skate rats, socialites, freeloaders, the cops (of course), nobodies, somebodies and everything in between drinking and having a good time together. Big thanks to everyone who made it out to celebrate with us, and especially those who contributed to the book in some way.

In case you missed it, here is what happened last Thursday night in Venice.

After four years of documenting creative surfers and their homes in our Surf Shacks series, we finally made a book of the project, published by Gestalten. This called for a celebration in our own back yard. We could think of no better way to celebrate a book about “surf shacks” than to create an installation of one ourselves at the party. So we partnered with our friends at Red Dot Goods to help bring the vision to life with a curated selection of their vintage surf culture relics in the entryway of General Admission. There were street tacos, plenty of free beer from Sapporo, Tequila drinks from Jose Cuervo and refreshing coconut water thanks to Zico. And like any good party in Venice these days, there was an eclectic mix of hipsters, surfers, hipster surfers, vagrants, creative professionals, models, legends, skate rats, socialites, freeloaders, the cops (of course), nobodies, somebodies and everything in between drinking and having a good time together. Big thanks to everyone who made it out to celebrate with us, and especially those who contributed to the book in some way. For those who missed it or want to see what all the fuss is about, you can get your copy of the book here:

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Matt Titone

A goofy-footed designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, Florida then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director before moving west to Venice Beach, California in 2006 where he ended up co-founding ITAL/C Studio and tries very hard to avoid crowds & traffic. While not in the studio, he enjoys surfing as much as possible, snowboarding, paddle tennis, hiking, camping, and watching the Eagles play at Sports Harbor.

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Check out 42 creative surfers’ homes in Surf Shacks® the book. Your coffee table will be forever inspired.
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