British filmmaker Chris McClean breaks new ground Monday 9/2 with his latest film Urchin Howl which premieres exclusively through Instagram – a first for a surf film. Urchin Howl will roll out through the platform across seven days with a new 15 second episode presented daily. Showcasing North Sea barrels, grinding Irish point breaks, hollow Central American beachies and gnarly Scottish Slabs, it features the talents of some of the most exciting names in European surfing: Kepa Acero, Fergal Smith, Freddie Meadows, Gabe Davies, Nico Von Rupp and Reubyn Ash.

“I like the idea of presenting surf film through a variety of formats, from the live cinematic experience with an audience, to the challenge of short format digital bytes,” explains Chris. “It was an idea I was thinking would work with a series of teasers for various projects, but ended up really liking how it looked. I threw the idea to CJ Mirra, he came back with the killer track that worked well with the choppy quirky style, so we ran with it. It’s awkward but that’s what I like about it.”