What the Pluck? – Conventional Down Is a Scary Business

I’ve heard of terrible conditions for chickens and livestock before getting eaten by the masses, but I’ve never considered the way they are treated just for down products. This rad new video by the legendary Geoff McFetridge tells the scary tale of where conventional down products come from. All Patagonia down products now contain only 100% Traceable Down that can be traced back to birds that were never force–fed, never live–plucked – and they don’t allow blended down, period. Learn more at:


Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio and now resides a bit further north in Oxnard.

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