Patagonia – Worn Wear

This holiday season, Patagonia reminds us what really matters and what we should all be thankful for. On Black Friday, when deals and discounts entice people to buy more than they need, Patagonia would like to send an alternative message to its friends, family and customers, one that explores the quality of the things we own and the lives we live. Check out their beautiful, inspiring, heart-felt new short film about Worn Wear, directed by the Malloys.

www.wornwear.patagonia.com

This holiday season, Patagonia reminds us what really matters and what we should all be thankful for. On Black Friday, when deals and discounts entice people to buy more than they need, Patagonia would like to send an alternative message to its friends, family and customers, one that explores the quality of the things we own and the lives we live.

To help drive that message home, the Malloy family (Patagonia Surf Ambassadors) have produced Worn Wear, a short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time.

Worn Wear is an exploration of quality — in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, Vermont, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.

Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

Check out the site here:

wornwear.patagonia.com

In addition to premiering the film in 15 retail stores on Black Friday, Patagonia will unveil its new repair program with iFixit. Together, the companies will co-publish a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit in an effort to encourage customers to repair old products instead of buying new. Customers can visit the 15 select Patagonia Retail locations on Black Friday and receive help repairing an old Patagonia garment, in addition to sampling the new Patagonia California Route beer made by New Belgium Brewery.

Patagonia will also sell an Expedition Sewing Kit (MSRP $30) in its retail stores and online, complete with a machined awl made of high-quality aluminum, heavy-duty needles, various selections of thread, and patch material.

Matt Titone

A goofy-footed graphic designer who hails from the first state, Delaware. After attending Flagler College in St. Augustine, FL then graduating from SCAD in Savannah, GA with a BFA in Graphic Design and Illustration, Matt moved to NYC and found work as a freelance designer and art director. In 2006 he moved west to Venice, CA where he co-founded ITAL/C Studio, constantly seeks left hand point breaks, and tries very hard to avoid crowds & traffic.

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