It’s the holiday season and the Yield crew is working overtime. The warehouse is bustling. The team fastidiously fulfills an influx of holiday orders: leather table runners, planters, ceramic French presses, handcrafted jewelry. November air creeps through the warehouse bay doors; bodies hustle, bundled in cold-weather gear.
Four years in, and Yield is taking off. The company’s seen press in The New York Times, Observer, and FastCo, as well as nearly every reputable design publication, including Wallpaper and Dwell. Andrew Deming and Rachel Gant, the husband-wife team who co-founded Yield, have remained calm through the hype. They sit, relaxed, in their well-appointed modern office. We chat.
“I don’t know what it’s like to be in a typical business relationship,” Deming said, laughing. Deming handles the branding and marketing of Yield, while Gant is the lead product designer. Collaborative by nature, the couple says it’s a functional work relationship that happily trickles into their entire lives. “As much as we try to cut it off and have boundaries, we are always sort of mulling over things,” Deming said.
“If we’re really excited about something we’re not going to not talk about it,” Gant added.
Yield’s products show the pairs’ collective eye for modern, functional design. And it’s an accomplished collection, earning the couple numerous awards and recognitions, including an Overall Excellence award for accent on design from NYNOW and placement on the Sight Unseen American Design hotlist in 2016, as well as a German Design Award nomination in 2017. Even with the high-profile accolades, the two still remember their humble beginnings.