How did you find your way into a career in the surf industry?
I think surfing naturally pushed me in the direction of working with different surf companies. I liked a lot of aspects of working with surf companies: being able to travel, surf, and be creative.
What were some highlights of working for Vissla in those days?
I was brought on really early with Vissla, before they actually had a name or logo, and to me that was much more exciting being able to help create something from scratch rather than work for something that was already all set up. I was hired as the team manager, but also was part of a very small team, so we each touched everything. It was cool to be apart of the shaping phase, There we’re others making decisions so naturally I didn’t get to design the team or mission statement, but did have a bit of say. It was awesome because in a sense the company was like here’s your team, activate them. Which was sort of a dream come true. Think about it; typically I’d ask my friends if they had time off work to go chase waves deep into Baja and rarely were they able to, now all of a sudden it’s my job to this — haha get in boys! That part was fun; to do down-and-dirty, real surf trips. I liked working with creative people such as Keegan Fong, Kenny Hurtado, Brian Elliott, Edgar Obrand, and Jeremiah Klein. The videos were probably my favorite thing to work on, that, and getting good waves. Around the 6 year mark I had my fill and wanted to no longer work for someone else and didn’t want to spend time away from my family.
You are like a jack-of-all-trades when it comes to fun and creative activities (fishing, boating, photography, art, surfing, shaping, etc.). How do you balance it all with running the coffee shop and family life?
Haha, I like having fun, but I also work hard. As much as I’m working towards things down the road I’m also living day by day. What’s all the hard work for if you’re not enjoying your life. I have a lot of hobbies… In terms of the coffee shop, Raquel is the glue that holds it all together in addition to working full time as an accountant for an architect firm. We have a really good general manager, Kim Pollo. She’s a life long friend and just an awesome person. We hire really good people and just sort of leave them alone. We pay them good and keep in mind that the cost of living in California is no joke, so maybe a big part of my answer is delegating.